NEW FOUR-YEAR TV DEAL FOR PGE EKSTRALIGA
The PGE Ekstraliga has signed a new four-year deal with SGP broadcaster Canal+ Polska to televise the world’s biggest speedway league.
26 / 02 / 2021, 11:07
The PGE Ekstraliga has signed a new four-year deal with FIM Speedway Grand Prix broadcaster Canal+ Polska to televise the world’s biggest speedway league until 2025.
The agreement, which begins next year, is reported to be worth 242 million PLN (nearly £47 million) over four years. The current three-year contract with Canal+ is said to be worth 60 million PLN (nearly £12 million), meaning deal has tripled in value to the eight clubs.
PGE Ekstraliga matches are also set to be televised live on Eleven Sports, with Canal+ in talks with the broadcaster to sub-licence half of the meetings.
The new deal will see 70 PGE Ekstraliga fixtures broadcasted live, with a new quarter final round set to be added to the end-of-season play-offs.
The package also includes rights to televise racing highlights, behind-the-scenes footage and the Ekstraliga Gala, as well as post clips of the action on social media.
From this season onwards, telemetry – previously only used in the SGP series – will also be introduced to PGE Ekstraliga tracks to record race times and split close finishes on the line.
PGE Ekstraliga president Wojciech Stepniewski told SpeedwayEkstraliga.pl: “We are continuing our cooperation, which we started in 2013, because we believe that this is the best solution for PGE Ekstraliga, a guarantee of professionalism and the highest TV quality as well as continuous development.
“From the 2022 season for four consecutive years, PGE Ekstraliga matches will be broadcast on Canal+, so we do not go astray from our proven partners, and above all, thanks to mutual cooperation, we guarantee speedway fans broadcasts from all PGE Ekstraliga matches and many additional programs about the PGE Ekstraliga. We will also strongly focus on the availability of speedway on the internet.”
Edyta Sadowska, president of the board and CEO of Canal+ Polska, said: “Canal+ has been associated with the PGE Ekstraliga for many years, cooperating, supporting and investing in the development of this extremely exciting and popular discipline in our country on many levels.
“The new TV contract, which runs until 2025, confirms our long-term commitment and also ensures the financial stability that is so important in these complicated and uncertain times.
“I am convinced that our further cooperation with the PGE Ekstraliga will bring many benefits not only for the clubs and riders, but also for the entire speedway community and crowds of loyal fans.
“The latter can be sure that Canal+ will continue to squeeze all the best emotions from the stadiums, giving them the opportunity to be close to the speedway not only in front of the TV, but also on phones or tablets with the Canal+ online service.”